Podcast December 2018 – Retail Needs This

Show notes – Parental Advisory and all that.

2018 – a Dire Year For Anyone Selling Anything.

You know that many parts of your biz are not working like they were – or perhaps you feel the need to create something bespoke for those top end customers – who spend the mega bucks on the same shizzle your pond life customers whine at. 30 years ago, factory workers began to be displaced by machines and cheap foreign labour. The worker cost £6.50 per hour but the robot only cost £1.50 per hour. Anyone willing to work for £1.50 per hour? Lots of business owners are doing just that.

Today, retail sales are being replaced by websites and media, with automation. Imagine for a moment that you were a door to door salesman today (they were quite common even fifty years ago) how would you ever compete with Amazon or an online bookstore like Abebooks or even Smiths?

I’m a bit of a geek (some would say freak) – for the last twenty years, I’ve been saying that this ‘internet thing’ will change everything and it has. But for retail, it’s like having the rug pulled – literally.

Yet. Some are doing very well – but you the small biz owner just don’t have the ten grand to throw at a full-blown – e-commerce operation and then have to pay the web guy to make updates and changes for an hourly rate every week. And then there is the need to compete with Wowcher, Groupon, Argos – every other 650lb Gorilla that wants to smash your ickle biz. Sure they don’t have to feed your kids – but you do – that’s why you survive. That’s why this important.

It’s for these reasons I’ve spent my own cash on creating some solutions for business owners that want full control, want to make sure Google treats them fairly and builds in the social sharing options. Importantly provides the tools to engage with your customers and potential customers. You get the options you choose.

It includes

  • A complete and fully working online shop
  • Click and collect along with shipping options
  • Product/Business review options built in – on your site, not on Google
  • Social sharing – across all the main social feeds
  • Email marketing – allowing to grow a captive market
  • Voucher and Coupon deals – including flash sales

Plus you also get the and sales help when required, along with built-in security and GDPR compliance and access to an online resource for use when you get stuck.

More information on https://www.smallbusinessninja.co.uk

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